There are three known individuals by the name Erik Kockum on this planet. The first is a lawyer, the second, formerly a businessman in the IT sector and the third, The Kockum, best known as the co-founder of SNASK.
Born in the urban parts of Åkersberga. His three older sisters taught him how to talk the talk and walk the walk. At the age of 15 he was a very talented football player and went over for Arsenals youth team. He almost made it. His path took a different turn when he decided to study project management at the SBS – Swiss Business School in Zürich, which led him into a career in banking. After working in a bank he returned to Stockholm only to go on a European tour with his rock band. Three years later, a fateful meeting with the SNASK team at a Stockholm bank changed his career path. Today he is partner and creative director of SNASK and a real rockstar, because he found his passion for creativity through music.
“Music is probably the most driving creative force in my life. Whenever I listen to it I can see settings and people with so much clarity in my mind – it takes you to places with astonishing speed. It generates ideas and a vibe.”
Erik Kockum (LBB Interview)
Erik is recognized for his distinctive, hyper-art-directed Scandinavian style, characterized by a balance of minimalism and extravagance. His creative work, ranging from commercials to music videos, is imbued with subtle humor and whimsical details, designed to leave a lasting impression. His collaborations with brands like Klarna, Spotify and Target, as well as music icons such as The Hives and Viagra Boys, showcase his ability to merge visual storytelling with a sharp sense of wit.
