In 2007, SNASK bought their first router, marking the beginning of an era. Amidst some technical stress and a lack of fantasy, the Wi-Fi password simply became “Badminton”. What seemed a trivial choice in the realm of cybersecurity would evolve into a defining symbol of SNASK.

Badminton, a sport with deep historical roots, traces its lineage to British India’s game of “shuttlecock,” a seemingly simple pastime that belies the profound mechanics lurking beneath. This is no ordinary game of physical exertion, but rather a discipline that harnesses the laws of physics in ways that would make even Newton nod in approval. A convergence of speed, power, agility and yes, sheer mental fortitude, badminton tests its players’ limits.

The birdie (or shuttlecock) for example, is a triumph of aerodynamic engineering, designed with uncanny precision to defy the forces of gravity and momentum. Composed of 16 feathers from the left wing of a goose, the shuttlecock’s lightweight design enables it to soar through the air, while its unique shape introduces drag, slowing its descent in a carefully calculated ballet of physics. The conical form disrupts airflow in a way that allows the shuttle to reverse direction with pinpoint accuracy, turning mid-flight into a tool of competitive precision. Each feather’s alignment is so exacting that even the slightest variation would skew the delicate balance of lift and drag, transforming the game from one of finesse into sheer chaos.

For SNASK, this was no mere sport – it became an obsession, a metaphor for the precision, creativity and determination required in their own craft.

It inspired the creation of a film celebrating the connection between SNASK, Badminton and even a chicken. Additionally the legendary music and sound studio Darwood collaborated on the project, crafting an exceptional song influenced by Nico & The Velvet Underground, dedicated to the sport.