This exhibit showcases a remarkable video produced by SNASK for Klarna, inspired by a distant childhood memory of horses with unbrushed hair. The video unfolds in the enhanced reality of Klarna, characterized by its smooth, dreamy and charming qualities.
Klarna, a leading financial institution with 85 million users and 200 000 stores across 17 countries, has transformed the landscape of payments and savings over the past 15 years. It is renowned as one of the world’s most powerful brands. In this latest project, SNASK was tasked with elevating Klarna’s signature “Smoooth” concept through a series of imaginative “Smoooth Situations.”
SNASK crafted five meticulously detailed, gleaming worlds by hand, each depicting real-life scenarios through Klarna’s whimsical perspective. These new Smoooth Situations reflect Klarna’s distinctive style – smooth, extraordinary and intricately designed. The assets provide a wide range of uses, all tailored to Klarna’s communication strategy for 2020 and beyond.
Collaborating with the inventive set designer Anna Burns and the production company Diktator, SNASK created stunning stills and films of exceptional quality and creative brilliance. This exhibit offers a glimpse into a dreamlike reality envisioned by Klarna, inviting viewers to imagine a life enriched by its innovative services.
