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THE FUTURE IS PINK

The poster “The Future is Pink” embodies a powerful declaration of individuality, liberation and resilience against restrictive societal norms. To the creators, the color pink transcends its cultural associations, standing instead as a universal symbol of freedom, authenticity and the fundamental right to embrace one’s true self without fear of judgment or persecution. In bold and unfiltered language, this piece asserts a belief in a future marked by openness and equality – where prejudice and discrimination are relics of the past.

Released in a limited edition of only 100 copies, “The Future is Pink” champions a radical optimism for progress. The designers confront contemporary conservatism, which they see as perpetuated largely by established, traditional power structures, represented here by “mostly old white men.” This message aims to dismantle oppressive ideals, with a vision of a “bright future” where equality, justice, and self-expression reign supreme.

Each piece has been meticulously crafted as a screenprint on offset, placed upon uncoated paper to give it a raw, tactile quality that complements its unapologetic message. Numbered and embossed with the official SNASK seal, this work becomes more than a poster – it is a collectible artifact, capturing a pivotal cultural moment where art serves as both mirror and catalyst for societal change.

Poster
Date2021CollectionPrintDimensions700 mm x 500 mmConcept, Art Direction and DesignSNASKShare

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