There are three known individuals by the name Erik Kockum on this planet. The first is a lawyer, the second, formerly a businessman in the IT sector and the third, The Kockum, best known as the co-founder of SNASK. Born in the urban parts of Åkersberga.…

In a scene straight out of the Wild West, circa 1865 to 1900, the “Wild Wild West” Crew from SNASK strikes a pose that could rival any saloon shootout. Captured by the lens of the renowned photographer Bild Gates, this eclectic band brings a modern twist to the…

Fredrik “Freddie” Öst, founder and creative director of SNASK, was born “somewhere” in South Korea and “sometime” in July 1981. His life journey is as unique as the brand he leads. He was born with a condition where his heart is turned backwards – some say an EKG…