SNASK is one of the most creative and bold design studios out there. They are known for doing things their own way, without following the usual rules and they mix that boldness with a great sense of humor. While their work often looks fun and playful,…

In 2007, SNASK bought their first router, marking the beginning of an era. Amidst some technical stress and a lack of fantasy, the Wi-Fi password simply became “Badminton”. What seemed a trivial choice in the realm of cybersecurity would evolve into a defining symbol of SNASK. Badminton, a…

https://youtu.be/gZmwGVGslNE?t=2437 Force interns to get a tattoo. https://youtu.be/gZmwGVGslNE?t=2437 Fool interns to go abroad. https://youtu.be/gZmwGVGslNE?t=2437 Force interns to get a tattoo. https://youtu.be/gZmwGVGslNE?t=2437 Due to budget constraints, SNASK sometimes has to turn down client proposals. But when this happens, they offer an alternative: assigning the project to their highly…

The innovative concept of a “pink lie,” a term coined by Fredrik Öst. A “pink lie” is a unique kind of falsehood, crafted with the intention of transforming an untruth into a reality, only to later return it to its original form. In a bold…

There are three known individuals by the name Erik Kockum on this planet. The first is a lawyer, the second, formerly a businessman in the IT sector and the third, The Kockum, best known as the co-founder of SNASK. Born in the urban parts of Åkersberga.…

In a scene straight out of the Wild West, circa 1865 to 1900, the “Wild Wild West” Crew from SNASK strikes a pose that could rival any saloon shootout. Captured by the lens of the renowned photographer Bild Gates, this eclectic band brings a modern twist to the…

Fredrik “Freddie” Öst, founder and creative director of SNASK, was born “somewhere” in South Korea and “sometime” in July 1981. His life journey is as unique as the brand he leads. He was born with a condition where his heart is turned backwards – some say an EKG…