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Leon Leyendecker

Snaskologist

Brief info

Leon is the SNASKSEUM’s in-house expert on everything Snask. From curating the collection to diving deep into the creative genius of the Swedish legends, he’s the bridge between Snask’s audacious spirit and the museum’s unique displays. With a title as rare as “Snaskologist,” Leon’s dedication ensures visitors leave inspired, enlightened, and maybe a bit pinker.

Projects by Leon Leyendecker

Together with the Intern Asta Ostrovskaja, SNASK undertook a bold initiative to rebrand North Korea, driven by the belief that the existing dictatorship requires significant change. The studio was invited by ICON Magazine, a prominent publication in architecture and design, to participate in their “Rethink” section, which encourages…

In 2007, SNASK bought their first router, marking the beginning of an era. Amidst some technical stress and a lack of fantasy, the Wi-Fi password simply became “Badminton”. What seemed a trivial choice in the realm of cybersecurity would evolve into a defining symbol of SNASK. Badminton, a…

This exhibit showcases a remarkable video produced by SNASK for Klarna, inspired by a distant childhood memory of horses with unbrushed hair. The video unfolds in the enhanced reality of Klarna, characterized by its smooth, dreamy and charming qualities. Klarna, a leading financial institution with 85 million users…